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Brand Building: Share how she built the first Black woman-owned, fully licensed character brand in major retail.
News You Can Use: She emphasizes the importance of authentic branding, visual storytelling, and community engagement.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed, Itiona Scott.
🔹 Purpose of the Interview
To highlight Itiona Scott’s entrepreneurial journey, her branding philosophy, and her commitment to helping others—especially women—build authentic, impactful brands through storytelling and strategic visibility.
🔹 Summary of the Interview
Itiona Scott shares her background, including her transition from corporate America to entrepreneurship. She emphasizes the importance of authentic branding, visual storytelling, and community engagement. Her work centers around helping women entrepreneurs clarify their brand identity and use digital platforms effectively to grow their businesses.
She discusses the challenges of pivoting careers, the power of storytelling in branding, and the need for entrepreneurs to align their personal values with their business goals. Itiona also touches on the importance of email marketing, auditing social media presence, and collaborating with other small businesses to build sustainable growth.
🔹 Key Takeaways 1. Authenticity Is Key
- Branding should reflect who you are, not just what you sell.
- “You are the brand. People buy into you before they buy your product.”
2. Storytelling Builds Connection
- Sharing personal stories (e.g., struggles, growth, wins) helps build trust and relatability.
- “Your story is your superpower.”
3. Social Media Isn’t Everything
- While social media is important, it shouldn’t be the only platform for engagement.
- Email marketing and community building are essential for long-term success.
4. Brand Audits Are Crucial
- Entrepreneurs should regularly review their digital presence to ensure consistency and alignment.
- “Your social media should tell a cohesive story from start to finish.”
5. Collaboration Over Competition
- Small businesses should work together to amplify their reach.
- “We’re not competing—we’re collaborating.”
6. Empowering Women Entrepreneurs
- Itiona is passionate about helping women pivot into entrepreneurship, especially those affected by economic shifts.
- “You’re not too old. You’re experienced. Use that.”
🔹 Notable Quotes
- “You don’t need to go viral. You just need to be valuable.”
- “Experience is the best teacher. I didn’t go to college, but I learned from life.”
- “If you stop learning, you stop growing.”
- “Your brand should be a reflection of your values and your vision.”
#AMI
#BEST
#STRAW
#SHMS
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.
Brand Building: Share how she built the first Black woman-owned, fully licensed character brand in major retail.
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers.
Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color.
🔑 Key Themes & Highlights
-
Origins of Afro Unicorn
- April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children.
- Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color.
-
Challenges & Early Growth
- Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission.
- Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal.
-
Licensing & Expansion
- Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise.
- Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more.
-
Business Strategy & Advice
- Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success.
- She advises entrepreneurs to visualize success, stay consistent, and never quit.
-
Future Plans
- April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship.
📘 About the Brand
Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon.
#STRAW
#BEST
#SHMS
Steve Harvey Morning Show Online: http://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.
News You Can Use: She emphasizes the importance of authentic branding, visual storytelling, and community engagement.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed, Itiona Scott.
🔹 Purpose of the Interview
To highlight Itiona Scott’s entrepreneurial journey, her branding philosophy, and her commitment to helping others—especially women—build authentic, impactful brands through storytelling and strategic visibility.
🔹 Summary of the Interview
Itiona Scott shares her background, including her transition from corporate America to entrepreneurship. She emphasizes the importance of authentic branding, visual storytelling, and community engagement. Her work centers around helping women entrepreneurs clarify their brand identity and use digital platforms effectively to grow their businesses.
She discusses the challenges of pivoting careers, the power of storytelling in branding, and the need for entrepreneurs to align their personal values with their business goals. Itiona also touches on the importance of email marketing, auditing social media presence, and collaborating with other small businesses to build sustainable growth.
🔹 Key Takeaways 1. Authenticity Is Key
- Branding should reflect who you are, not just what you sell.
- “You are the brand. People buy into you before they buy your product.”
2. Storytelling Builds Connection
- Sharing personal stories (e.g., struggles, growth, wins) helps build trust and relatability.
- “Your story is your superpower.”
3. Social Media Isn’t Everything
- While social media is important, it shouldn’t be the only platform for engagement.
- Email marketing and community building are essential for long-term success.
4. Brand Audits Are Crucial
- Entrepreneurs should regularly review their digital presence to ensure consistency and alignment.
- “Your social media should tell a cohesive story from start to finish.”
5. Collaboration Over Competition
- Small businesses should work together to amplify their reach.
- “We’re not competing—we’re collaborating.”
6. Empowering Women Entrepreneurs
- Itiona is passionate about helping women pivot into entrepreneurship, especially those affected by economic shifts.
- “You’re not too old. You’re experienced. Use that.”
🔹 Notable Quotes
- “You don’t need to go viral. You just need to be valuable.”
- “Experience is the best teacher. I didn’t go to college, but I learned from life.”
- “If you stop learning, you stop growing.”
- “Your brand should be a reflection of your values and your vision.”
#AMI
#BEST
#STRAW
#SHMS
Steve Harvey Morning Show Online: http://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.
Brand Building: Share how she built the first Black woman-owned, fully licensed character brand in major retail.
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers.
Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color.
🔑 Key Themes & Highlights
-
Origins of Afro Unicorn
- April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children.
- Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color.
-
Challenges & Early Growth
- Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission.
- Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal.
-
Licensing & Expansion
- Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise.
- Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more.
-
Business Strategy & Advice
- Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success.
- She advises entrepreneurs to visualize success, stay consistent, and never quit.
-
Future Plans
- April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship.
📘 About the Brand
Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon.
#STRAW
#BEST
#SHMS
See omnystudio.com/listener for privacy information.
News You Can Use: She emphasizes the importance of authentic branding, visual storytelling, and community engagement.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed, Itiona Scott.
🔹 Purpose of the Interview
To highlight Itiona Scott’s entrepreneurial journey, her branding philosophy, and her commitment to helping others—especially women—build authentic, impactful brands through storytelling and strategic visibility.
🔹 Summary of the Interview
Itiona Scott shares her background, including her transition from corporate America to entrepreneurship. She emphasizes the importance of authentic branding, visual storytelling, and community engagement. Her work centers around helping women entrepreneurs clarify their brand identity and use digital platforms effectively to grow their businesses.
She discusses the challenges of pivoting careers, the power of storytelling in branding, and the need for entrepreneurs to align their personal values with their business goals. Itiona also touches on the importance of email marketing, auditing social media presence, and collaborating with other small businesses to build sustainable growth.
🔹 Key Takeaways 1. Authenticity Is Key
- Branding should reflect who you are, not just what you sell.
- “You are the brand. People buy into you before they buy your product.”
2. Storytelling Builds Connection
- Sharing personal stories (e.g., struggles, growth, wins) helps build trust and relatability.
- “Your story is your superpower.”
3. Social Media Isn’t Everything
- While social media is important, it shouldn’t be the only platform for engagement.
- Email marketing and community building are essential for long-term success.
4. Brand Audits Are Crucial
- Entrepreneurs should regularly review their digital presence to ensure consistency and alignment.
- “Your social media should tell a cohesive story from start to finish.”
5. Collaboration Over Competition
- Small businesses should work together to amplify their reach.
- “We’re not competing—we’re collaborating.”
6. Empowering Women Entrepreneurs
- Itiona is passionate about helping women pivot into entrepreneurship, especially those affected by economic shifts.
- “You’re not too old. You’re experienced. Use that.”
🔹 Notable Quotes
- “You don’t need to go viral. You just need to be valuable.”
- “Experience is the best teacher. I didn’t go to college, but I learned from life.”
- “If you stop learning, you stop growing.”
- “Your brand should be a reflection of your values and your vision.”
#AMI
#BEST
#STRAW
#SHMS
See omnystudio.com/listener for privacy information.
News You Can Use: She emphasizes the importance of authentic branding, visual storytelling, and community engagement.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed, Itiona Scott.
🔹 Purpose of the Interview
To highlight Itiona Scott’s entrepreneurial journey, her branding philosophy, and her commitment to helping others—especially women—build authentic, impactful brands through storytelling and strategic visibility.
🔹 Summary of the Interview
Itiona Scott shares her background, including her transition from corporate America to entrepreneurship. She emphasizes the importance of authentic branding, visual storytelling, and community engagement. Her work centers around helping women entrepreneurs clarify their brand identity and use digital platforms effectively to grow their businesses.
She discusses the challenges of pivoting careers, the power of storytelling in branding, and the need for entrepreneurs to align their personal values with their business goals. Itiona also touches on the importance of email marketing, auditing social media presence, and collaborating with other small businesses to build sustainable growth.
🔹 Key Takeaways 1. Authenticity Is Key
- Branding should reflect who you are, not just what you sell.
- “You are the brand. People buy into you before they buy your product.”
2. Storytelling Builds Connection
- Sharing personal stories (e.g., struggles, growth, wins) helps build trust and relatability.
- “Your story is your superpower.”
3. Social Media Isn’t Everything
- While social media is important, it shouldn’t be the only platform for engagement.
- Email marketing and community building are essential for long-term success.
4. Brand Audits Are Crucial
- Entrepreneurs should regularly review their digital presence to ensure consistency and alignment.
- “Your social media should tell a cohesive story from start to finish.”
5. Collaboration Over Competition
- Small businesses should work together to amplify their reach.
- “We’re not competing—we’re collaborating.”
6. Empowering Women Entrepreneurs
- Itiona is passionate about helping women pivot into entrepreneurship, especially those affected by economic shifts.
- “You’re not too old. You’re experienced. Use that.”
🔹 Notable Quotes
- “You don’t need to go viral. You just need to be valuable.”
- “Experience is the best teacher. I didn’t go to college, but I learned from life.”
- “If you stop learning, you stop growing.”
- “Your brand should be a reflection of your values and your vision.”
#AMI
#BEST
#STRAW
#SHMS
See omnystudio.com/listener for privacy information.
Marketing and Cooking Tips: Celebrity Chef debunks myth that holiday meals must take 12 hours to prepare.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Celebrity Chef Jernard Wells.
🎯 Purpose of the Interview
The episode showcases:
- Chef Jernard Wells’ entrepreneurial journey in the culinary industry.
- His approach to building a brand through food products, media, and publishing.
- Practical cooking tips and recipes from his cookbook Southern Inspired.
- Encouragement for aspiring chefs and entrepreneurs to simplify their process and stay true to their vision.
🔑 Key Takeaways 1. Brand Building Through Culinary Products
- Chef Jernard started with a seasoning line and expanded into sauces and cookbooks.
- He emphasizes volume-based sales and quality ingredients to grow his brand.
2. Leveraging Media Exposure
- TV appearances (e.g., Food Network, Cleo TV) helped him build visibility.
- He uses media as a platform to drive traffic to his brand, not just for fame.
3. Simplifying Cooking for Home Chefs
- Chef Jernard advocates for —organizing ingredients before cooking—to save time.
- He debunks the myth that holiday meals must take 12 hours to prepare.
4. Cultural Roots of Southern Cuisine
- He shares the African-American origins of macaroni and cheese, tracing it back to Thomas Jefferson’s chef.
- Emphasizes pride and heritage in traditional dishes.
5. Signature Recipes from His Cookbook
Chef Jernard highlights three standout dishes from Southern Inspired:
- Creole Barbecue Shrimp: Jumbo prawns baked in a rich broth of garlic, Worcestershire, butter, and Creole seasoning.
- Whiskey Cranberry Glazed Ribs: St. Louis-style ribs brushed with a glaze made from cranberry juice and whiskey.
- Seafood Mac & Cheese: A decadent blend of lobster, shrimp, crab, and smoked Gouda, topped with breadcrumbs.
🗣️ Notable Quotes
- “Cooking is about bringing people into my world.”
- “You can’t win if you don’t understand yourself.”
- “We are refrigerator and pantry cooks… that’s why our kitchens look chaotic.”
- “We romanticize mac and cheese… but it’s all about the cheese.”
#STRAW #BEST #SHMS
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.
Marketing and Cooking Tips: Celebrity Chef debunks myth that holiday meals must take 12 hours to prepare.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Celebrity Chef Jernard Wells.
🎯 Purpose of the Interview
The episode showcases:
- Chef Jernard Wells’ entrepreneurial journey in the culinary industry.
- His approach to building a brand through food products, media, and publishing.
- Practical cooking tips and recipes from his cookbook Southern Inspired.
- Encouragement for aspiring chefs and entrepreneurs to simplify their process and stay true to their vision.
🔑 Key Takeaways 1. Brand Building Through Culinary Products
- Chef Jernard started with a seasoning line and expanded into sauces and cookbooks.
- He emphasizes volume-based sales and quality ingredients to grow his brand.
2. Leveraging Media Exposure
- TV appearances (e.g., Food Network, Cleo TV) helped him build visibility.
- He uses media as a platform to drive traffic to his brand, not just for fame.
3. Simplifying Cooking for Home Chefs
- Chef Jernard advocates for —organizing ingredients before cooking—to save time.
- He debunks the myth that holiday meals must take 12 hours to prepare.
4. Cultural Roots of Southern Cuisine
- He shares the African-American origins of macaroni and cheese, tracing it back to Thomas Jefferson’s chef.
- Emphasizes pride and heritage in traditional dishes.
5. Signature Recipes from His Cookbook
Chef Jernard highlights three standout dishes from Southern Inspired:
- Creole Barbecue Shrimp: Jumbo prawns baked in a rich broth of garlic, Worcestershire, butter, and Creole seasoning.
- Whiskey Cranberry Glazed Ribs: St. Louis-style ribs brushed with a glaze made from cranberry juice and whiskey.
- Seafood Mac & Cheese: A decadent blend of lobster, shrimp, crab, and smoked Gouda, topped with breadcrumbs.
🗣️ Notable Quotes
- “Cooking is about bringing people into my world.”
- “You can’t win if you don’t understand yourself.”
- “We are refrigerator and pantry cooks… that’s why our kitchens look chaotic.”
- “We romanticize mac and cheese… but it’s all about the cheese.”
#STRAW #BEST #SHMS
Steve Harvey Morning Show Online: http://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.
Marketing and Cooking Tips: Celebrity Chef debunks myth that holiday meals must take 12 hours to prepare.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Celebrity Chef Jernard Wells.
🎯 Purpose of the Interview
The episode showcases:
- Chef Jernard Wells’ entrepreneurial journey in the culinary industry.
- His approach to building a brand through food products, media, and publishing.
- Practical cooking tips and recipes from his cookbook Southern Inspired.
- Encouragement for aspiring chefs and entrepreneurs to simplify their process and stay true to their vision.
🔑 Key Takeaways 1. Brand Building Through Culinary Products
- Chef Jernard started with a seasoning line and expanded into sauces and cookbooks.
- He emphasizes volume-based sales and quality ingredients to grow his brand.
2. Leveraging Media Exposure
- TV appearances (e.g., Food Network, Cleo TV) helped him build visibility.
- He uses media as a platform to drive traffic to his brand, not just for fame.
3. Simplifying Cooking for Home Chefs
- Chef Jernard advocates for —organizing ingredients before cooking—to save time.
- He debunks the myth that holiday meals must take 12 hours to prepare.
4. Cultural Roots of Southern Cuisine
- He shares the African-American origins of macaroni and cheese, tracing it back to Thomas Jefferson’s chef.
- Emphasizes pride and heritage in traditional dishes.
5. Signature Recipes from His Cookbook
Chef Jernard highlights three standout dishes from Southern Inspired:
- Creole Barbecue Shrimp: Jumbo prawns baked in a rich broth of garlic, Worcestershire, butter, and Creole seasoning.
- Whiskey Cranberry Glazed Ribs: St. Louis-style ribs brushed with a glaze made from cranberry juice and whiskey.
- Seafood Mac & Cheese: A decadent blend of lobster, shrimp, crab, and smoked Gouda, topped with breadcrumbs.
🗣️ Notable Quotes
- “Cooking is about bringing people into my world.”
- “You can’t win if you don’t understand yourself.”
- “We are refrigerator and pantry cooks… that’s why our kitchens look chaotic.”
- “We romanticize mac and cheese… but it’s all about the cheese.”
#STRAW #BEST #SHMS
See omnystudio.com/listener for privacy information.