Chanel has a new face, and it’s none other than Kendrick Lamar. The Grammy-winning artist has officially joined the French luxury brand as a brand ambassador, starring in a new campaign focused on Chanel’s eyewear collection.
In an interview with Business of Fashion, Kendrick shared what drew him to the partnership. He visited Chanel’s ateliers, where he saw how the brand’s designs are carefully brought to life by skilled artists and craftspeople. "Seeing the people who work hard and bring these visions to life resonates with me," Kendrick said. He explained that Chanel’s attention to detail and creative process inspired him to be part of the brand’s story.
Although Chanel doesn’t design clothing for men, Kendrick found the perfect way to represent the label through its sleek and stylish eyewear. "Chanel has a timeless legacy and that is always something I can get behind," he said.
This partnership blends Kendrick’s cool, thoughtful style with Chanel’s classic elegance. It’s a big moment for fashion and hip hop, showing how the two worlds continue to influence each other.